Study: Product Placement to Surge 25% in '06

STUDY: PRODUCT PLACEMENT TO SURGE 25% IN '06
[SOURCE: AdAge, AUTHOR: Marc Graser and T.L. Stanley]
The global product-placement market will soar 25% to $7.5 billion this year and hit $14 billion by 2010, a study finds. But the explosion is causing product-placement agencies to rethink their business models and leading some to wonder how effective placement can be amid all the noise. "Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale, as brand marketers seek more effective methods to make important emotional connections with consumers," said Patrick Quinn, president of PQ Media, which conducted the study. "Fear of ad-skipping technology, doubts about traditional advertising's effectiveness and declining government media subsidies have fueled a dramatic increase in the value of seamless brand integration."
http://adage.com/article?article_id=111526