Wireless carriers are facing a conundrum: They have invested billions of dollars into improving network capacity, but only a small number of users are responsible for the majority of the network's total data traffic. And while there has been some discussion about usage-based pricing as a solution, there are a range of roadblocks facing operators that chose to travel down that path.
Metered pricing is a simple-sounding solution that has many complex parts. It's technically possible, but how carriers implement the service will depend on their individual business situations. "I think that it is inevitable for the industry to move toward this, otherwise the business model is not sustainable," said Rafi Kretchmer product marketing manager for revenue management at billing systems vendor Amdocs. He noted that low-volume data users are essentially subsidizing heavy data customers. "In order to address this conflict, they realize that to not leave money on the table, they must differentiate the pricing." Others agree.
