Roundtable on Broadband and New Media Strategies for Minority Radio

Minorities comprised one-third of the overall U.S. population in 2009. Yet they control only 815 radio stations out of a total of 11,249 operating in the US - just 7.24%.

Today, small, local and minority-owned radio stations are struggling to stay afloat in the current economic crisis and in a marketplace where the Internet is getting a larger and larger bite of the advertising apple. Bankruptcies in the radio industry are at record numbers; and while no group, minority or otherwise, is immune to the economic downturn, minority radio has been hit particularly hard. As a result, we will likely see a continued decline in the percentage of minority ownership in radio. Despite these troubling circumstances, minority radio continues to inform and entertain its listeners and provide the type of viewpoint diversity that is essential to a robust marketplace of ideas and voices on the airwaves. On Tuesday, the FCC's Office of Communications and Business Opportunities held an interactive round-table discussion entitled "Broadband and New Media Strategies for Minority Radio."

The workshop explored digital and new media applications that present the most promising opportunities for radio. We looked at innovative ideas that could augment radio service areas, increase the size of listening audiences, and create multiple streams of income for small/local/minority radio. We also examined the role minority-owned radio continues to play in supplying news content, politics, and entertainment to communities around the country that still lack broadband access. We asked a diverse group of experts to share their thoughts on these important topics and had a dynamic conversation.