Is Food Marketing to Children Getting Any Healthier?

Is Food Marketing to Children Getting Any Healthier?

Children Now
George Washington University, Morton Auditorium
Washington, DC
Dec 14, 2009
9am-12:30pm
http://www.childrennow.org/issues/media/adstudy09_online_form.html

In response to the childhood obesity epidemic and resulting public pressure, companies in the food and beverage industry have pledged to change their marketing practices targeted to children. These pledges, however, are voluntary and allow each company to establish its own standard for determining the nutritional value of its products. Therefore, an independent evaluation of the amount and nutritional quality of food and beverage advertising to children - using established governmental measures of nutritional value - is required in order to determine the actual progress made toward healthier food marketing to children.

Children Now will release a significant new study at a national conference on Monday, December 14, 2009, at The George Washington University's Jack Morton Auditorium in Washington, D.C. At the conference, leading policymakers, industry officials, researchers, children's health advocates and others will gather to discuss the findings and their implications.

If you have any questions, please contact Jeff McIntyre at jmcintyre@childrennow.org