While a combined NBCU and Comcast are expected to offer up some conditions to regulators to make the deal more palatable, Jeff Chester, executive director of the Center For Digital Democracy, isn't waiting around to see what they will be. Chester wants to make sure consumer privacy issues are addressed in any regulatory review of a deal. "As the nation's biggest 'video provider' and 'largest residential Internet service provider,' Comcast has access to detailed financial information on its TV and broadband subscribers. It also has a treasure trove of consumer data on viewing behaviors online and with TV," says Chester. "Comcast can also use its dominate position as the leading high-speed ISP and cable TV provider to extract additional consumer information from its programming partners. Regulators will need to ensure effective safeguards on network neutrality, programming access and competition, and consumer privacy-especially for "advanced advertising."
