NTIA Seeks DTV Partners

John Kneuer, Acting assistant secretary of Commerce for Communications & information for the National Telecommunications & Information Agency, stressed Thursday that the transition to digital television would be arguably the biggest communications sea change ever, bigger than the switch to color TV "with more immediate impact" than anything he had ever experienced in his communications career. He pointed out, in his speech to the Media Institute in Washington, that Congress has only given NTIA $5 million for a public-education campaign. He told the crowd they knew better than anyone how far that would go, which isn't far, and said the industries whose viewers will be affected have to pitch in big time. He said he welcomes all the help he can get.
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