Survey: 48.9% of Marketing Execs Have Paid for Placement in Content

SURVEY: 48.9% OF MARKETING EXECS HAVE PAID FOR PLACEMENT IN CONTENT
[SOURCE: AdAge, AUTHOR: Gavin O'Malley]
Something's rotten with the state of media. Nearly half -- 48.9% -- of senior marketing executives admit to paying for editorial or broadcast brand placement, according to an industrywide survey just released by PRWeek and PR agency Manning Selvage & Lee. What's more, the survey of 266 chief marketing officers, marketing VPs and directors found that half of those who haven't paid for placement said they would if the opportunity arose. "This type of behavior is as harmful to PR professionals as it is to consumers and the media," said Mark Hass, CEO of the Publicis Groupe-owned public-relations agency.
http://adage.com/article?article_id=109902