Broadcast Station Owner: Ownership Deregulation Is Key To Local TV's Survival


Source: TVNewsCheck
Author: Harry Jessell

A Q&A with Gene Loving of Max Media LLC, a company that buys immature and troubled television and radio stations and, in theory, sells them off for a profit. But in the current economy, turning stations around and selling them ain't too easy. Loving says the Federal Communications Commission "has to recognize that the rules they put in place a long time ago are really irrelevant today. They ought to eliminate all the ownership restrictions." Yes, all. "If anything, the need to get rid of burdensome and restrictive rules has increased over the past six years as the financial support has gotten much, much worse. Chairman [Julius] Genachowski, with the support of the majority of the commission, could order the staff to stop enforcing a list of rules and ownership restrictions now. At the same time, he could announce that in better times the FCC will consider what new rules it may want to enact, having had the benefit of the real world experience, instead of supposition."

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