"Don't make me count to four." Federal Trade Commission Chairman Jon Leibowitz told the Reuters Global Financial Regulation Summit that companies that track consumer behavior on the Web for targeted advertising without proper consent are near their "last chance" to self-regulate. Privacy advocates say regulations on big phone and Internet companies are too lax, giving the firms excessive control over consumers' personal information. If companies fail to do a better job of making their privacy policies understandable to the average person, momentum will keep building for greater regulation, Chairman Leibowitz said. "It's really up to industry."
