"The media phone represents a new category of broadband multimedia device that has the potential to become the fourth screen in the home, complementing the PC, TV and mobile handset," In-Stat contends. Media phones are a "new class of broadband devices for the home that combine the power of an Internet-connected PC with the functionality of a home telephone." The phones offer always-on access to Internet-based media content, information services and new communication services such as integrated fixed/mobile calling features, visual voice mail and unified messaging. "Always-on access to news updates and weather reports will be a strong driver of consumer adoption," In-Stat said. "Neither TV nor Internet sites can offer one-touch, instant access to information." The devices feature a large 6-inch to 10-inch color touchscreen and speakerphone, and they're usually designed to work with one or more cordless DECT voice handsets located in other rooms. North American shipments of broadband-connected residential media phones could hit almost 14.3 million units in 2013, up from zero in 2008 and up from a forecast 700,000 to 1.4 million in 2009, according to research company InStat. The forecast is based on a highly subsidized business model in which phone, cable and broadband operators price the devices anywhere from $0 to $100 depending on network-subscription commitments.
