Is the iPhone the iPod for print? So far magazines and newspapers have built applications chiefly for the iPhone -- and the surprisingly popular iPod Touch -- that riff on their core editorial missions. Some publishers also want to facilitate commerce -- in exchange for a cut of the revenue. But many publishers would also like to turn iTunes into a virtual newsstand and subscription hub. It's immensely popular, and people like buying things there. What better place to try to give paid circulation a foothold in digital? Selling magazines through iTunes might have promise, depending on execution, audience and other factors, publishers said. "ITunes is a great marketplace for entertainment, movies, music, TV, even books. Magazines are actually conspicuous in their absence," said Ryan McConville, publisher of the Bauer Teen Group, whose titles include J-14 and Twist. "If teens are already there buying Miley Cyrus records and episodes of 'The Hills,' it's not a stretch to think they could just as easily be buying copies of J-14."
