In Las Vegas, National Association of Broadcasters CEO David Rehr opened the industry's annual conference saying, "From moving 3-D viewing into the home to incorporating FM chips in cell phones to exploring all the possibilities of the Internet, we are planning for the future and seizing opportunities in this digital age." Rehr pointed out that the digital television transition has given "TV broadcasters the opportunity to rebrand and reinvent." Broadcasters also have made strides in bringing local, digital broadcast TV to mobile and handheld devices, which could provide them with additional advertising and search revenue in the future. Rehr urged broadcasters to make the best use of their resources, "work together to continue to accelerate technology and think of our business in new ways" and "maintain a realistic optimism" in these tough economic conditions.
