News Corp to launch global content portal


Rupert Murdoch has tapped John Moody, a senior executive of Fox News, to oversee the creation of a global content portal to stitch together the editorial resources of News Corp's newspapers and cable news channels. The portal, which will not be available to consumers, is designed to help its news divisions from Dow Jones to the Times of London to Fox News better share resources amid pressure on costs from a wrenching decline in advertising spending. Murdoch's various news properties have already begun sharing some content in recent months. Fox News online videos are appearing on the Wall Street Journal's site, while the New York Post carries some Journal stories. Within Dow Jones, publisher of the Wall Street Journal, its news brands have already begun sharing content with Marketwatch, Dow Jones Newswires, and AllThingsD blogs and stories appearing more frequently on WSJ.com. Cooperation among the units and the sharing of resources will help streamline the expensive process of news gathering and has been a top priority at News Corp.

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