Television is still the most popular medium for all consumers, both young and old. A new study conducted by Ball State University's Center for Media Design and Sequent Partners for the Nielsen-funded Council for Research Excellence, found that 99% of video consumption on televisions, the Web and mobile is on traditional TVs. Even among adults 18 to 24, 98% of video is seen on televisions. The figures confirm numbers generated by other forms of measurement by Nielsen. Live TV was the top way video was consumed, followed by DVDs, with digital video recorders third.
Young Boomers Watch 9.5 Hours of Video per Day; TV Still on Top
