[Commentary] The word for 2009 is "ubiquity." There was a time when broadcasting and ubiquity were, in the world of mass media, synonymous. But those were the days before the Web and cell phones and other hand-held gizmos had emerged as honest-to-goodness TV outlets. Now that they have, TV stations can't be said to be everywhere. They may offer news and weather clips on their Web sites and various mobile platforms, but they don't yet make their fundamental service -- the 24-hour-a-day channel of news and entertainment that has defined them for the past 60 years -- available to those proliferating second and third screens. And I think they must if they intend to be major media players in the 21st century. The good news is that they are close to halfway there.
