CEA, NCTA Team on DTV Education Campaign

CEA, NCTA TEAM ON DTV EDUCATIONAL CAMPAIGN
[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
The Consumer Electronics Association and the National Cable & Telecommunications Association are teaming on a DTV transition consumer-outreach campaign. The campaign will include PSAs, retailer education, bilingual education, and cable customer communication. The cable industry has been trying to communicate the benefits of digital cable to the almost two-thirds of its customers who still have analog service. Once those 40 million or so customers convert to digital, it will free up bandwidth for the delivery of more channels and even-higher-speed Internet service.
http://www.broadcastingcable.com/article/CA6326989?display=Breaking+News