Scarborough: Newspaper Industry 'Vibrant, Growing' With Addition Of Online Readers

SCARBOROUGH: NEWSPAPER INDUSTRY 'VIBRANT, GROWING' WITH ADDITION OF ONLINE READERS
[SOURCE: Editor&Publisher]
A new Scarborough Research analysis of its so-called "Integrated Newspaper Measurement" shows that newspaper Web sites are adding hundreds of thousands of online readers and attracting an audience with a significantly greater percentage of younger people than their print readers. "Scarborough continues to find that when online readers are considered, the story of newspaper readership for many papers transforms from one of slow and steady decline to one of vibrancy and growth," the firm said in its announcement of the study results Wednesday. (So maybe we don't need to scrap media ownership rules to "save" the industry?)
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