State of the Blogosphere 2008

There have been a number of studies aimed at understanding the size of the Blogosphere, yielding widely disparate estimates of both the number of blogs and blog readership. All studies agree, however, that blogs are a global phenomenon that has hit the mainstream. With blogging so firmly entrenched in the mainstream, the story now is about the Active Blogosphere. The trends, stories and behaviors here influence not only the rest of the Blogosphere but mainstream media as well. The majority of bloggers surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it's paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.