Nielsen: About 8 Million Homes Still Unready For DTV Switch


NIELSEN: ABOUT 8 MILLION HOMES STILL UNREADY FOR DTV SWITCH

Nielsen reports that the percentage of TV households that are completely unready for the DTV switch dropped to 7.4% in November from 7.7% in October. But that still represents about 8 million homes that still receive their TV exclusively over the air and do not yet have a digital TV or a converter box that would allow them to continue receiving a full-power TV signals. Hispanic households continue to trail the population in general, with 12.4% completely unready, and the needle has not moved since October, when the percentage was exactly the same. The readiest age group are those households headed by someone over 55. Only 5.9% of those households are completely unready, compared to 7% where the head of household is 35-54 and a whopping 10.6% for those headed by viewers under 35.

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