NAS Seeks Better Science Programming

The National Academy of Sciences is launching a new campaign, The Science and Entertainment Exchange, in an effort to incorporate accurate scientific information into TV shows, movies and video games. The Exchange is the first time the NAS is formally reaching out to the entertainment industry. The initiative will arrange briefings and consultations for writers, producers and directors seeking scientific or medical insights, and will connect them with leading scientists. The Writers Guild, Director's Guild and Producers Guilds of America are all on board with the initiative.