US media ramps up to cover new White House

As president-elect Barack Obama prepares to take over the White House, US media outlets are ramping up coverage plans for a tech-savvy administration equipped with a powerful New Media toolkit. And reflecting the changing media landscape, for the first time ever it will be a website -- not a news agency, a magazine or a newspaper -- which will have the largest team of writers covering the White House. Politico.com, a US political news start-up which has soared in popularity since its launch 22 months ago, announced plans in September to assign six full-time reporters to cover the Obama administration.