Los Angeles To Billboards: Sign Off


Source: MediaPost
Author: Erik Sass
LOS ANGELES TO BILLBOARDS: SIGN OFF

Los Angeles city officials are recommending that no new billboards be permitted for six months to allow the city to reformulate laws regulating out-of-home advertising. As in other cities and states across the country, LA's government is reacting to two public concerns. First, that the profusion of billboards results in visual clutter that makes the city less aesthetically appealing--and second, that digital billboards in particular may cause traffic accidents by distracting drivers with eye-catching animation or bright flashing lights.

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