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Los Angeles To Billboards: Sign Off
Submitted by Benton Foundation on November 17, 2008 - 9:22pm
Originally published on: November 18, 2008
Last updated: November 17, 2008 - 9:22pm
Originally published on: November 18, 2008
Last updated: November 17, 2008 - 9:22pm
Source: MediaPost
Author: Erik Sass
LOS ANGELES TO BILLBOARDS: SIGN OFF
Los Angeles city officials are recommending that no new billboards be permitted for six months to allow the city to reformulate laws regulating out-of-home advertising. As in other cities and states across the country, LA's government is reacting to two public concerns. First, that the profusion of billboards results in visual clutter that makes the city less aesthetically appealing--and second, that digital billboards in particular may cause traffic accidents by distracting drivers with eye-catching animation or bright flashing lights.
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