So Long Mr. Martin, So Long a la Carte?

[Commentary] The election of Barack Obama as president will bring new leadership to the Federal Communications Commission. With that housecleaning, TVWeek hopes the movement to switch the cable television industry to channel-by-channel pricing falls by the wayside. The goal of a la carte is to lower cable bills. TVWeek couldn't agree more with that sentiment. But channel-by-channel pricing is the wrong route for consumers and it's the wrong route for the television industry. Competition from other technologies is the answer.