CEOs take on Social Media

Many CEOs use social media sites like Facebook, MySpace, YouTube and Twitter personally, but few use them to communicate with stakeholders. And while 29% say social media can be a very or extremely effective way for companies to communicate, just as many find it ineffective. So while CEOs are on these sites a lot (43% of the CEOs said they are on them often, including 19% who visit daily) it's not for business. Only 18% say they use them to communicate with customers and other stakeholders. Why not? 48% say they lack relevance to the target stakeholder groups.