Barack: The master of TV moments


Source: Variety
Author: Brian Lowry
BARACK: THE MASTER OF TV MOMENTS

The Obama campaign had a great feel for TV. Look closely at the campaign's final week, as its players moved to seal the deal. Obama's slick primetime infomercial employed a heart-tugging newsmagazine format. And during a shared "Monday Night Football" appearance with John McCain, Obama talked about eliminating the Bowl Championship Series and installing a college football playoff. As inconsequential as it sounds, the exchange about a topic that regular sports fans discuss -- coupled with his fondness for playing pick-up basketball -- presented him to millions of males as a regular guy -- or at least one that, yes, you could picture having a beer with. So while web guru Arianna Huffington declared the Internet the election's winner -- well, not so fast.

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