Over Long Campaign, Obama Videos Drew Nearly a Billion Views

During the presidential campaign, 104,454 videos about Sen Barack Obama (D-IL) were uploaded and they were viewed about 889 million times. The 64,092 videos about Sen John McCain (R-AZ) were viewed 554 million times. So what can advertisers learn from the campaign video research? "The importance of identifying audiences and figuring out how to strategically engage them," said Rajeev Kadam, CEO of divinity Metrics. "The political candidates are very much like brands. They want to go out and get their messages heard. Brands are in the same position."