Today's Quote

"For many of these young broadband users, the Internet is their main course for news, and they don't always eat their vegetables or order dessert in the form of using other media," says study author John Horrigan. Though this may not come as news to anyone under 35, the results have profound ramifications for mainstream media outlets, which need to integrate an online presence as quickly as possible or risk alienating the next generation of news consumers, Horrigan says. "Mainstream media need to search for the right business model that integrates the online experience into what they do," Horrigan says. "We're seeing the beginnings of a significant segment of the population having their daily newsgathering habits formed by what they see on the Internet." This compares with just five years ago, he says, when Pew researchers found that high-speed users "were using the Internet to fill in their newsgathering habits. Now, it governs where they go and what they do" to get news.