Obama Outspending McCain 3 to 1 on TV


Source: TVWeek
OBAMA OUTSPENDING MCCAIN 3 TO 1 ON TV

The University of Wisconsin's Advertising project reports that from Oct 21 to Oct 28, spending on television advertising in the presidential campaign has totaled nearly $38 million. Over this time period, the Obama campaign spent nearly $21.5 million while the McCain campaign spent nearly $7.5 million. Another $6.7 million was spent by the Republican Party and $2.2 million was spent by interest groups. The Obama campaign on track to spend more money in October on broadcast TV -- over $100 million dollars - than any campaign has ever spent in history. The air war continues to be waged on what should be John McCain's home turf -- states that George W. Bush won in 2004. Barack Obama spent more than $15 million in states that went for Bush, and over 70 percent of his total spending has been in states that were "red" four years ago. McCain has been playing defense, spending most of his money in states that have reliably gone for Republicans.

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