Yahoo, Google under pressure to make next move

Yahoo and Google are nearing a point where they'll have to decide whether to fish or cut bait on regulatory approval for their search advertising deal. During the past two months, efforts to appease federal antitrust regulators have gotten bogged down with potential restrictions on the deal. As a result, the companies' enthusiasm for its search advertising partnership has turned into frustration, raising speculation that the parties might walk. As a result, that leaves the companies with a decision to either accept a deal on the Department of Justice's terms or walk away altogether. One of the parties involved notes walking away is not such a bad option but, of course, it would sink the deal since it takes two to transact.