McCain vs. Obama: E-Lection Results


Source: MediaPost
Author: Andrew Hazen
MCCAIN VS. OBAMA: E-LECTION RESULTS

[Commentary] An increasingly large percentage of Internet users -- mostly young, male, well-educated and tech-savvy -- have been turning to social media websites to get their news, tell their stories and debate their opinions. If the Web was a war zone, the social media community would be the place for hand-to-hand combat. Web sites like Digg, MySpace, Facebook, Twitter and Del.icio.us catering to this prime selling demo are considered fair game for news, educated discussions and debates among influential potential voters. The campaigns are well aware of this phenomenon. Still, they have to grapple with questions about whether they should intervene to compensate for a lack of positive social media information and discussion about them. Which campaign is winning this war?

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