Some Shed Their Gadgets by Turning to One: iPhone


Author: Sara Silver
SOME SHED THEIR GADGETS BY TURNING TO ONE: IPHONE

A comScore study, set to be released Thursday, shows that the fastest growth in iPhone sales over the summer months came from households that earn less than the median income. ComScore noted sales to lower-income consumers accelerated since the July appearance of the iPhone 3G, which offers high-speed Internet access. "We see that lower-income consumers are increasingly turning to mobile devices to access the Internet, to listen to music and for email," said Mark Donovan, senior analyst at comScore. "A 'Swiss-Army knife of a device' like the iPhone offers a phone, a music player, a camera and a way to connect to the Internet, which may appeal to consumers cutting back their spending on gadgets."

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