Obama-mercial To Air On Univision, NBC, CBS, and Fox


Source: MediaPost
Author: David Goetzl
OBAMA-MERCIAL TO AIR ON UNIVISION, NBC, CBS, AND FOX

Barack Obama's 30-minute infomercial scheduled for three of the four leading broadcast networks Wednesday will air simultaneously on Univision as well. The extended promo will run with a simultaneous Spanish voiceover. NBC, CBS and Fox are airing Obama's lengthy pitch to a national audience six days before election day. ABC is apparently a holdout, preferring to go with its regular Wednesday schedule--which could yield higher revenues than the Obama presentation. The campaign is paying the three English-language broadcasters about $1 million each to rent the time, from 8 p.m. to 8:30 p.m. in the Eastern and Pacific time zones. If there is a World Series sixth game on Fox, it will air after its conclusion in the West.

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