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Advertising groups issue dire slowdown warnings
Submitted by Benton Foundation on October 28, 2008 - 8:29pm
Last updated: October 28, 2008 - 8:29pm
Last updated: October 28, 2008 - 8:29pm
Source: Reuters
Authors: Kate Holton, Paul Thomasch
ADVERTISING GROUPS ISSUE DIRE SLOWDOWN WARNINGS
Three of the world's largest ad groups have issued dire warnings about an industry slowdown, as economic upheaval throws planned spending on advertising from TV commercials to Web searches into doubt. The forecasts from Publicis, Interpublic Group and Aegis on Tuesday followed solid-third quarter results by each of the groups, showing they have so far weathered the storm. But with economic troubles deepening, the advertising market is now at risk of suffering its biggest slowdown since 2001.
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