20% Of Over-The-Air TV Viewers To 'Go Dark': Survey
Submitted by Benton Foundation on October 21, 2008 - 3:36pm
Originally published on: October 21, 2008
Last updated: October 21, 2008 - 3:36pm
Originally published on: October 21, 2008
Last updated: October 21, 2008 - 3:36pm
Source: Multichannel News
Author: Todd Spangler
20% OF OVER-THE-AIR TV VIEWERS TO 'GO DARK': SURVEY
After analog broadcasts end on Feb 17, 2009, about one-fifth of existing over-the-air TV viewers will simply let their sets "go dark," according to a survey by ABI Research. About 10% will switch to cable or satellite services, while 70% plan to attached a digital-to-analog converter box to their TVs, the ABI survey found. The firm conducted the Web-based survey of 1,002 U.S. consumers in April 2008.
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