Consumers Deem TV Most 'Credible' Medium, Online Ranks Third


Author: Joe Mandese

Despite the rapid rise of online media, television, followed by newspapers and radio, remain the most credible sources of news and information, according to a nationally representative survey conducted by Opinion Research Corp. for online communications marketing and content distribution firm ARAnet. Consumers also reported getting a greater percentage of their news and information (35%) from television, followed by daily newspapers (23.5%). The respondents reported getting just 1.6% of their news and information from magazines.

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