Obama Leads In Web Traffic, McCain In Paid Search

Web sites backing Sen Barack Obama (D-IL) -- including his own campaign sites -- are generating five times more traffic than those supporting Sen John McCain (R-AZ), according to a new study. In the report, "Searching for the Next President," Web marketing analytics firm AdGooroo found that Obama sites are drawing more than 20 million visitors per month, compared to about 4 million for McCain. Obama's huge traffic advantage is not a big surprise, given that the Obama has relied heavily on the Internet to build enthusiasm for his campaign and to raise money. Despite his smaller Web presence, however, McCain is drawing nearly 11% more traffic from politically neutral sites than the Obama campaign. If the race comes down to undecided voters, as some political experts have suggested, then that finding could be a positive signal for McCain. At the same time, McCain also has a higher proportion of sites directed against him, at 29% to 15%.