Survey Says: Candidates Succeed With The Internet!

Annual Voter Expectations Survey from E-Voter and HCD Research, an overwhelming majority of voters responding expect candidates to use online technology as part of their campaign efforts. 87 percent expect they will have a Web site, and 70 percent expect the use of email. Two-thirds expect candidates to use the Internet for fund raising, post video commercials on his or her website and run online ad campaigns, while half expect campaigns to have blogs and podcasts. While respondents continue to see TV ads as the most effective way for campaigns to reach them, email and websites are ranked higher than traditional methods such as phone and radio ads.