News Junkies Tune In All Media

According to the 2008 biennial news consumption survey by the Pew Research Center for the People & the Press, audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the Internet for the core elements of today's news audiences, notes the report, since a sizable minority of Americans find themselves at the intersection of these two long-standing trends in news consumption. The study finds four distinct segments in today's news audience: Integrators, who comprise 23% of the public; Net-Newsers (13%); Traditionalists, the oldest (median age: 52) and largest news segment (46% of the public); Disengaged (14%) who stand out for their low levels of interest in the news and news consumption