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PTC Calls for Advertisers to Pull Out of CW's 90210
Submitted by Benton Foundation on September 7, 2008 - 7:45pm
Last updated: September 7, 2008 - 7:45pm
Last updated: September 7, 2008 - 7:45pm
Source: MediaWeek
Author: John Consoli
PTC CALLS FOR ADVERTISERS TO PULL OUT OF CW'S 90210
Young viewers watched The CW's premiere episode of 90210 in record numbers for the network, but the Parents Television Council has condemned the Sept. 2 episode for "an implied scene of oral sex" among high school kids, as well as for "glamorizing underage drinking, pornography and profanity." The PTC is contacting each advertiser in the show to stress its displeasure with the show's content and to make sure advertisers "are aware of the specific content that they underwrote."
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