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More Tune In for Republican Convention, and Gustav
Submitted by Benton Foundation on September 3, 2008 - 8:38pm
Last updated: September 3, 2008 - 8:39pm
Last updated: September 3, 2008 - 8:39pm
Source: AdAge
Author: John Rash
MORE TUNE IN FOR REPUBLICAN CONVENTION, AND GUSTAV
Apparently, Americans are a bit more interested in hurricanes than windy speeches. That's one possible conclusion from Monday night's ratings race, which showed a cumulative 16% increase from ABC's, CBS's and NBC's Republican National Convention coverage from 10 p.m. to 11 p.m. EST compared to the Democrats last Monday, according to the Nielsen fast-affiliate ratings. But with Hurricane Gustav blowing away most of the first day's deliberations, the anchors focused on the storm, which by nature (literally and figuratively) is a more visual, visceral story.
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