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Last Call For NebuAd?
Submitted by Benton Foundation on September 3, 2008 - 8:22pm
Last updated: September 3, 2008 - 8:22pm
Last updated: September 3, 2008 - 8:22pm
Source: MediaPost
Author: Wendy Davis
LAST CALL FOR NEBUAD?
ISPs abandoned the company. Lawmakers condemned its tactics. And now, Bob Dykes, former CEO of NebuAd, is taking a job as CFO at VeriFone Holdings. His departure as CEO (he will remain as chairman), coming after months of setbacks, marks yet another challenge for the controversial company. What's more, it could signal trouble for other ad companies that intend to purchase data about consumers from ISPs.
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