Wilmington (NC) gets ready for switch to digital TV

At noon on Monday, Wilmington's five commercial broadcast stations are scheduled to become the nation's first to permanently switch to all-digital signals, serving as a test of the government-mandated transition that other stations across the country will make in February. dozen FCC staffers have spent the summer crisscrossing the region like tourists to raise public awareness. They've visited the Poplar Grove Plantation farmers market and the Pender County Blueberry Festival. They've been to the 30th anniversary party for the public library in Elizabethtown and made friends at the Mae Coffee Shop in Whiteville. FCC Chairman Kevin J. Martin has visited five times to spread the word. By all accounts the region is ready after the unprecedented FCC effort, which supplemented an aggressive publicity campaign by broadcasters. But the all-out federal effort is a major reason a successful test of what one Wilmington station has dubbed "the big switch" could turn out to be a big illusion. "It's great Wilmington has come forward and offered to be the canary in the coal mine," said Joel Kelsey, a policy analyst with Consumers Union, the nonprofit publisher of Consumer Reports magazine. "But we have several concerns about just how good a canary Wilmington is going to be." One is that no other place will get the type of personal oversight that the FCC has showered on Wilmington. Other media markets will be visited by only a single FCC commissioner, accompanied by a few staffers, for a couple of days.