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FTC Commissioner Tackles Ads for Kids
Submitted by Benton Foundation on August 20, 2008 - 7:48am
Last updated: August 20, 2008 - 7:48am
Last updated: August 20, 2008 - 7:48am
Source: Wall Street Journal
Author: Ross Kenneth Urken
FTC COMMISSIONER TACKLES ADS FOR KIDS
A Q&A with Federal Trade Commission commissioner Jon Leibowitz who was particularly outspoken in a recent FTC study on marketing to children by food and beverage companies. He urged marketers to do more to regulate themselves and saying that if they don't, the FTC could step in and do it for them. That has made him something of a lightning rod for people on both sides of the issue.
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