Right Venue, Wrong Message
Submitted by Benton Foundation on August 19, 2008 - 6:42pm
Originally published on: August 19, 2008
Last updated: August 19, 2008 - 6:42pm
Originally published on: August 19, 2008
Last updated: August 19, 2008 - 6:42pm
Source: AdWeek
Author: Barbara Lippert
RIGHT VENUE, WRONG MESSAGE
[Commentary] At a time when the country desperately needed the boost, the Olympics have turned out to be a regular festival of uplift. Given the context, the largely negative political work is downright depressing. Using the venue to run upsetting and negative messages is a waste.
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