Is Google a Media Company?

Some media companies fear that Google is increasingly becoming a competitor. They foresee Google's becoming a powerful rival that not only owns a growing number of content properties, including YouTube, the top online video site, and Blogger, a leading blogging service, but also holds the keys to directing users around the Web. Money, of course, is very much at issue. The lower a site ranks in search results, the less traffic it receives from search engines. With a smaller audience, the site earns less money from advertising.