Is Google a Media Company?


Author: Miguel Helft
IS GOOGLE A MEDIA COMPANY?

Some media companies fear that Google is increasingly becoming a competitor. They foresee Google's becoming a powerful rival that not only owns a growing number of content properties, including YouTube, the top online video site, and Blogger, a leading blogging service, but also holds the keys to directing users around the Web. Money, of course, is very much at issue. The lower a site ranks in search results, the less traffic it receives from search engines. With a smaller audience, the site earns less money from advertising.

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