NCAA Coaches Urge Ban on Beer Ads

More than 100 college coaches are making a new appeal to NCAA President Myles Brand to eliminate alcohol advertising in telecasts of college sports as the NCAA's Division 1 executive committee readies to meet Aug. 7 in Indianapolis. In a letter dated August 4, the coaches said they are "troubled by the prominence of alcohol advertising in televised college sports" and offer a new proposal to phase out the alcohol ads over three years. Currently the NCAA limits alcohol advertising to products that don't exceed alcohol levels of 6%, meaning beer and some wine coolers. It also allows only one minute per hour of any telecast to be devoted to alcohol ads.