Media Outlets are Still Seeking a Campaign Bounce of Their Own

Capitalizing on the interest in this year's election has been hot or miss for mainstream news media. Cable news ratings are up as are the views of their online video. But media companies are struggling to translate campaign coverage into repeat readers, viewers -- and revenue. Televised debates and magazine covers with candidates on the front cover over temporary bumps, but no long term gains. Broadcast television newscasts are still losing viewers. The Pew Internet and American Life Project estimates that 17 percent of Americans now learn about the campaign via the Internet on a typical day -- more than double the number that did back in 2004.