Seniors Tap Into Texting

For wireless companies, senior citizens are a relatively underserved market. About 50 percent of seniors over age 65 own a cellphone, compared with nearly 90 percent of consumers 18 to 29, according to a survey by the Pew Internet and American Life Project. Two percent of seniors own a BlackBerry or other PDA, compared with 17 percent of their younger counterparts. Six percent of seniors have sent a text message, while 75 percent of the younger group are ravenous texters. Seniors make up the fastest-growing market for companies like AT&T. And they control about half of the disposable income in the country.