More People Watching Primetime "TV" Online

According to a new study by Integrated Media Measurement, the appetite for primetime network TV online is growing, with 20% of respondents saying they watch some primetime TV programming online. Of those 20%, about one-half watch shows they missed or have already seen, while the other half are watching shows as they become available and "appear to be beginning to use the computer as a substitute for the television set."