Digital TV: How to Be Prepared

Four trade groups -- the American Association of Advertising Agencies, the Association of National Advertisers, the National Association of Broadcasters and the Television Bureau of Advertising -- have formed a coalition to keep the advertising community informed about changes related to the Feb. 17, 2009 transition to digital TV. The new coalition intends to identify and address concerns and issues specific to the ad industry that arise due to the transition. Communications will take place through e-mail, webcasts, speakers, luncheons, one-on-one meetings and the websites of the four associations.